Aboriginal Victoria project part of Victoria’s historic process towards treaty
Le Page PR was engaged by Aboriginal Victoria to promote their community consultation tour across Victoria for Aboriginal Representation. The tour culminated in a state-wide forum, where the Aboriginal community continued Victoria’s historic process towards treaty.
Le Page PR developed a comprehensive media engagement strategy including key messages, target media outlets including indigenous media and media pitches crafted to have specific appeal to key outlets.
Results included editorial secured in the National Indigenous Times, First Nations Telegraph, NITV “The Point”, ABC TV evening news, ABC Radio “The Country Hour”, ABC Melbourne The Conversation Hour with Jon Faine, Radio National “The World Today”, an outside broadcast with Radio 3KND that ran all day at the forum as well as numerous regional media print and broadcast stories about the tour.