Donna Le Page

                    With more than 30 years’ experience in the public relations industry, Director                            Donna Le Page has established a reputation for delivering innovative communications strategies and is proud of the successful results and long term relationships that Le Page PR has built with clients and the media.

A few examples of projects that I have worked on are outlined below. Please contact me if you you would like further detail on any of them, or examples of other work undertaken by Le Page PR.

Launch of Yume For Distributors online platform

A new online marketplace, Yume For Distributors, was launched today offering a breakthrough for the food service industry as they deal with huge challenges of food supply availability and market imbalances as a result of COVID-19. Until now, Australian food service distributors have never sold to other distributors or other players outside of their customer base. Now, any food service distributor that has been left stranded with excess stock due to sudden closure of hospitality outlets due to

New research - ”When tree-houses become screen-houses: the infiltration of screens in children’s lives”

Le Page PR managed the launch of important new research from the Institute for Physical Activity and Nutrition at Deakin University showing that we risk our children's future health by giving them too much access to screens from an early age. This included developing a detailed media strategy involving identifying key findings from the research, developing all media materials and pitching the story as an exclusive to ABC across numerous platforms. This included an interview in the studio for the lead researcher on ABC News Breakfast, a detailed story that appeared on ABC evening news and an interview on the ABC Babytalk podcast.

The risks and benefits of artificial sweeteners

With more than half of Australians consuming too much sugar, artificial sweeteners may seem attractive if you 'need' to satisfy your sweet tooth. But how good are artificial sweeteners for you? Do they contribute to weight loss or facilitate weight gain? And what impact might they have on your gut and chances of Type 2 Diabetes. Life Matters speaks with Associate Professor Sarah McNaughton from the Institute for Physical Activity and Nutrition at Deakin University.

New 'active learning' program pushes to combat obesity in classrooms

Minister for Education James Merlino today launched Transform-Us! at Dandenong West Primary School with children and teachers demonstrating how movement can be easily incorporated into everyday lessons, just by adapting the way they are delivered to students. This included pinning worksheets to easels or walls that children complete standing up, having children stand in a circle around the classroom to have a group discussion, or using playground line markings for lessons. Transform-Us! was developed over many years by an international team of researchers led by Alfred Deakin Professor Jo Salmon, Co-Director of the Institute for Physical Activity and Nutrition at Deakin University, including a rigorous two-and-a half-year trial in 20 primary schools across Melbourne with over 220 teachers and 1600 students

Aboriginal Victoria project part of Victoria’s historic process towards treaty

Le Page PR was engaged by Aboriginal Victoria to promote their community consultation tour across Victoria for Aboriginal Representation. The tour culminated in a state-wide forum, where the Aboriginal community continued Victoria’s historic process towards treaty. Le Page PR developed a comprehensive media engagement strategy including key messages, target media outlets including indigenous media and media pitches crafted to have specific appeal to key outlets. Results included editorial secured in the National Indigenous Times, First Nations Telegraph, NITV “The Point”, ABC TV evening news, ABC Radio “The Country Hour”, ABC Melbourne The Conversation Hour with Jon Faine, Radio National “The World Today”, an outside broadcast with Radio 3KND that ran all day at the forum as well as numerous regional media print and broadcast stories about the tour.

MND Victoria - Pro Bono project

Le Page PR developed a public relations campaign targeting regional media for the Bendigo Walk to D'Feet MND event. The campaign secured a broad range of media coverage across regional TV, radio and print, helping to pre-promote the event and encourage Bendigo residents to support those living with Motor Neurone Disease. The Walk to d'Feet MND attracted families and friends, who banded together to raise awareness of the uncommon disease. By walking around Lake Weeroona in their event t-shirts, they also helped to raise money for MND Victoria.

Launch of Australia's first pet wellbeing centre

Le Page PR was appointed to launch Paws Connect, Australia's first wellbeing centre for pets, offering many of the holistic therapies available to humans. The media strategy included targeted pitches to print media, including local press, radio and dedicated animal publications. Results included securing valuable editorial in a major daily newspaper, local press, metropolitan talk-back radio and numerous online animal magazines and websites, all highlighting how Paws Connect animal health experts and natural therapies aim to give pets happier, healthier and longer lives.